A paradise for shopping
![Shopping a Cervia | © Marco Anconelli Shopping a Cervia | © Marco Anconelli](/cervia/dal-tramonto-all-alba/shopping/626/image-thumb__626__editorialGallery/Marco%20Anconelli%20ARTIMMAGINE_Foto-165.c44e4a3f.jpg)
The best time to go shopping is at sunset or after dinner, when it gets a bit cooler and the lively bustling streets add to the experience. Start your trip at Rotonda Primo Maggio, the town’s beating heart.
The twinkling lights of the fountain, the colourful flowerbeds and the stylish streets in the most fashionable part of town. From here, continue along Viale Matteotti. This is the main shopping street, with the most glamorous boutiques and the leading fashion houses, where you can shop the latest styles. From chic evening dresses to floral beachware, via luxury footwear, sparkling jewellery, all displayed in shop windows that are true works of art.
Wander through the streets of the old town to Borgo Marina and the harbour, past shops selling products for children or new and original ideas for home furnishings.
Pinarella offers everything you need. From pharmacies, herbalists, and perfume shops to typical beach stalls where you can refresh your seaside look or pick up some souvenirs.